Us

Founder - CEO
Director of Strategies
Buenos Aires, Argentina.

With over 15 years of experience in the industry, Guss has earned a reputation for creating effective brand strategies and new products that adapt to current and future market trends.

Guss has worked with more than 1,500 successful brands around the world.

Their passion for the brand is reflected in their commitment to providing their clients with the tools and knowledge they need to succeed in today's competitive marketplace.

Partner - General Art Director
Buenos Aires, Argentina.

With a visionary perspective and 10 years of experience in graphic branding and typography concept design.

He has worked with top-level companies, including Soda Estéreo, Danone, Blanca Flor, Sony Music and Oreo, among others.

Wins leads creative project direction, manages design teams and specializes in developing cohesive and consistent brand identities, visual communications and digital design.

CCO
Maracaibo, Venezuela.

With over 40 years of experience leading global companies across diverse industries including Bellsouth, National Western, Best Doctors and Cisco, Gustavo is an experienced international manager who understands consumer needs and excels at customer relations.

Build high-performing teams, connect the dots between people, and use compelling public speaking and thought leadership to captivate audiences.

Business Partner
Santiago, Chile.

With nearly 20 years of experience in the advertising world, Rey has earned a reputation for developing strong and coherent brand strategies, especially in the energy sector, creating identities that generate value and authentic connections with their audiences.

Rey has worked on international institutional projects, bringing a strategic vision of design and a deep understanding of branding as a business tool.

His passion for building purpose-driven brands is reflected in his commitment to helping companies strengthen their identity and stand out in highly competitive markets.

Business Partner
Florida, USA.

With more than 10 years of experience in corporate video production, documentaries, online marketing, e-commerce sales, advertising, management and content creation for e-commerce platforms.

Enrique is a skilled filmmaker and business manager, with a proven track record in successfully managing corporate structures, delegating projects and driving sales.

Chief Financial Officer
Santiago, Chile

Highly skilled auditor with a solid track record in financial statement review, internal control, regulatory compliance, and risk management for global companies. He has held key roles at KPMG (Big Four), Maersk, Schlumberger, and BOD.

At KPMG, he held the position of Senior Auditor, overseeing external audits for high-profile clients and ensuring the application of global accounting standards. At Maersk, the world's largest transport and logistics company, he contributed to the evaluation and optimization of financial processes, ensuring efficient and transparent management.

Research Director
Indiana, USA.

With a background in sociology, he specializes in geomarketing, city management and human settlements. He solves complex business problems using a unique combination of tools, including social geography, geomarketing, consumer anthropology, spatial economics, applied mathematics and computer science.

Their expertise helps us gain valuable insights into consumer behavior, market trends, and spatial analysis, allowing us to develop effective, data-driven brand strategies for our clients.

Director of Illustration
Buenos Aires, Argentina.

With more than 8 years of experience studying illustration and its applications in brands.

He specializes in character development and illustrations for branding, typography and experimental arts.

Eduardo’s artistic talent and strategic approach make him a valuable asset to any creative team looking to add a unique and distinctive visual style to their brand. With a keen eye for detail and a passion for design, Eduardo brings our clients’ visions to life through his illustrations.

Creative Director
Caracas, Venezuela.

Visual communicator with over 10 years of experience in the field, previously working directly at Ghersy Group and Concept-McCann for four years.

During that period he won the “Young Creatives Award at the Cannes Film Festival in France” (2012), representing Venezuela in the “Design” category at the Annual Festival of Creativity.

He also received a mention at the Ibero-American Design Biennial (Madrid).

The Soul of the Team.
Buenos Aires, Argentina.

Mala, our talented and enthusiastic Border Collie, is the heart and soul of our team in Buenos Aires. With her intelligence and charming personality, Mala helps us stay on track and reminds us of our true purpose.

She is always ready to help and inspire us to make the world a better place, one movement at a time!